CONSIDER THIS:

The Tools Change, the Power of the Words is Constant.

In 2010, upon the news of Osama Bin Laden’s death Martin Luther King, Jr’s quote:
 “Returning hate for hate multiplies hate, adding deeper darkness to a night already devoid of stars. Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”
went viral on facebook and twitter, renewing his words in a complex historical moment and sparking controversy about their attribution when reposted and quoted over one million times in a 24 hour period.